Why choose Tutti Frutti Clothing?

Tutti Frutti Clothing makes ethical and sustainable clothing for children up to age 8 in a range of exciting and bold prints and styles.

Tutti Frutti Clothing creates clothing that is made to last and doesn't compromise on ethics or style.

These are two bold statements that will carry Tutti Frutti Clothing forward into its next chapter. When I started Tutti Frutti Clothing I wanted to make bright clothes for kids. As time as passed my vision has for it has changed. I don't just want to make clothes that look nice from pretty fabrics. I'm more aware than ever that what we do has an impact on our world - on the people and things that surround us. It is with this in mind, and an aspiration to do things better, that I have decided that all Tutti Frutti Clothing garments will be made with ethical and sustainable fabrics. From rainbows and unicorn prints to garden snails and beautiful hand drawn designs, I will use only high quality eco-friendly fabric. I'm really excited to be starting this new chapter - and I hope you will join me for all the adventures on the way!

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Have you ever wandered into a High Street store and wanted more than pink dresses for girls and navy jogging bottoms for boys? Perhaps you prefer children to be able to move freely in their clothes - running free and climbing up trees - rather than just 'looking pretty' or 'handsome'. 

Shouldn’t children’s clothes be easy to wash, easy to wear and comfortable – rather than need ironing or be kept clean?

I get it and I feel the same.

With 3 busy young children age 7 and under I know that the piles of washing build up, the ironing pile rarely seems to get any smaller and white is almost always a poor colour choice for children's clothing!

Which is why Tutti Frutti Clothing is full of bold prints and bright colours. It is all It is all easy to wash, doesn't really need ironing and above all is comfortable to wear and stylish. Most styles are available from 0-3 months right up to age 8 so you don't have to compromise on comfort just because your child is no longer a pre-schooler.


My name is Ali and I run Tutti Frutti Clothing from my Hertfordshire home. Everything is designed and made by me using soft cotton jersey or other stretch fabrics. Being handmade, each item is individual to you and is unique. I use the highest quality ethical and sustainable fabric and materials I can find and make my clothes to last.

in March 2017, Tutti Frutti Clothing was chosen by Theo Paphitis to be a Small Business Sunday Winner! 



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